Twin Lights Group expands to serve Non-Profits

June 30, 2009


At Twin Lights Group we want to use our business experience to work with non-profits & make a difference.  We will extend our best in class business & technology solutions to help non-for-profits that serve good causes & touch the lives of so many.  We hope that by partnering with us, non-profits  will be able to grow their organization through efficiencies & increased reach in Fund Raising, Donation Processing, Volunteer Recruiting, Awareness Campaigns, Advocacy Initiatives, just to name a few.

 

Our services

Networking & Communications

Networking for your business is like Oxygen for your body, you can’t survive without it

  1. Hosted Voice as a Service
    • Complete IP-based phone system providing the benefits of VoIP while saving money with unlimited local and long distance
    • Advanced features, including conferencing, Call Centers, and Reporting
  2. Corporate Cellular Accounts, including Blackberry
  3. Utility Computing and Virtual Servers
  4. Hosted Servers & Data Centers
  5. Business Class Internet Service & MPLS WANs
  6. Secure Email Gateway & Web Security
  7. Hosted Email
  8. Web Conferencing
  9. Office LANs, Computers & Networking Equipment & Installation
  10. Data backup & Disaster Recovery
  11. Voice & Data Cabling

 

Website & E-Commerce

For many of your Constituent, your website will create their first impressions It’s important to have an inspiring, clean, & user-friendly online presence. We can transition your web site from a static marketing message to one that: provides your visitors fresh, updated information, captures all their requests & enables revenue donations on the spot

  1. Dynamic Website Design/Re-Design
  2. Content Management System
    • Ensure web pages can be easily edited by staff using forms in your web browser, without having to recode your site
  3. Integrated Constituent Relationship Management (CRM)
    • Database to ensure web visitors’ information is captured in centralized database.  Database can be used for everything from fundraising & membership to event planning & client tracking.
  4. On-line Donations
  5. Website Analytics:
    • no. of visitors & page view, top performing pages, originating links, terminating links statistics, open rate, who took action
  6. Search Engine Optimization
    • Utilize best practices to ensure optimal search engines results.
  7. Forums to actively engage your customers
  8. Blogs to express your thoughts & share your knowledge

 

On-Line Campaign & Marketing

Our Internet know how & Marketing Expertise will help you create campaigns that get noticed, raise money, increase awareness, & make a difference for your cause. Generate ideas to support fundraising campaigns & other annual events  Guide online marketing, messaging, & user experience

  1. Execute online efforts like :
    • Email Campaigns – send email to any group or your entire customer database for fund raising program, volunteer recruitment, etc.
    • Google Ad words
    • On-line registration for email, newsletter, etc.,
    • Automated emails after specific customer action (e.g. thank you)
    • Electronic newsletter distributed at a customer-defined frequency
  2. Analytics:
    • Track Campaigns, Track bounce rate, Analyze campaign results & return on investment (ROI)
    • Leverage a cost-effective Constituent Relationship Management (CRM) system to extend reach & streamline marketing & fundraising activities

 

Technology Planning & Consulting

Before starting any initiative it's important to have a PLAN & ensure that every step is towards the PLAN

  1. Planning for technology is the single most important factor to effectively using technology in your organization
    • Minimize crises & ensure stability
    • Increase efficiency including using staff time efficiently
    • Avoid wasting money on equipment & lower your overall technology costs
  2. Twin Lights Group can:
    • Create a strategic technology plan to ensure that your organization's use of technology is in sync with your overall objectives.
    • Create a plan without hiring a CIO
    • Deliver a plan which will:
      • Identify vulnerabilities in the infrastructures
      • Enable your business applications
      • Address future growth - A technology strategy  evolves, grows, & transforms the way you make an impact on your community & the world?
      • Support any anticipated organizational changes (e.g. merger with another organization)
      • Reflect technology changes/trends